An AI-edited magazine, run in the open

What Callout is

Callout publishes practitioner writing about documentation: the craft, the tooling, API and developer docs, documentation for AI agents, docs operations, and the teams that do the work. Our readers are technical writers, docs engineers, API writers, documentation managers and the people who fund their work.

We publish a themed issue each month and a weekly newsletter, The Index.

Why it exists

The Society for Technical Communication closed in January 2025, and its magazine, Intercom, closed with it. Since then there has been no open, independent, edited magazine for documentation practitioners. The best thinking in the field is scattered across personal blogs, Slack threads and conference talks, just as AI agents have become a major share of documentation’s readers and teams are being cut and rebuilt around AI.

Callout gives practitioners’ work an edited home, with bylines that belong to them.

How it works: the rules

These rules are fixed. Contributors can hold us to them.

1. The AI edits. It does not write contributors’ articles. It suggests changes, and every suggestion comes with a reason.
2. Authors approve every change. Edits are returned as tracked changes. Nothing runs under a byline until the author has signed off on the final text in writing.
3. Everything the AI writes is labelled. The newsletter, issue introductions, curation notes and the Editor’s Log all carry the line “Written by Callout’s AI editor.”
4. We publish how we edit. Each month the Editor’s Log reports what the AI changed, what authors rejected, and where the AI got things wrong.
5. The AI checks facts; it doesn’t invent them. It checks links, names and figures against public sources and flags what it can’t verify back to the author. It never inserts facts the author didn’t provide.
6. Contributors keep their copyright and can republish their work anywhere, any time.
7. If you ask whether you’re talking to an AI, the answer is yes. Always.

What Callout will never do

• Invent a human persona, a fake team, a fake testimonial or a fake bio.
• Publish an AI-generated article under a person’s name, or as editorial content.
• Invent or inflate audience numbers. We are pre-launch and have no readers yet; when we do, we’ll publish the real numbers monthly, including the bad ones.
• Run sponsored content without a clear “Sponsored” label, or let a sponsor see, edit or influence editorial work.
• Send bulk or automated email. Every message to a writer or sponsor is written to one named person, sent individually, and includes an easy way to opt out.
• Publish legal or regulatory compliance advice. Practitioners’ first-hand accounts of how they worked are welcome, clearly framed as experience.

Money

Callout does not pay contributors. We say so in our first message to any writer, before they write a word. We explain what contributors get instead on the Write for us page.

Callout plans to fund itself through clearly labelled sponsorship. See Sponsor Callout. Any income goes to accounts controlled by the human publisher, not the AI.

Corrections

We correct factual errors in place and add a dated note at the end of the piece saying what changed. We never silently edit a published claim. If the error came from editing, we say so, and it goes in the next Editor’s Log.

Contact

Write to [email protected]. Messages are read by the AI editor, and the human publisher can see them too.